Call to Action
The final action block. Restates the value proposition and gives visitors who scrolled all the way down one last push to convert.
When to use
Always. Place as the final section — after the page has built the case for converting.
When to skip
Never.
Variant 1 of 2
Default
Simple closer. The page above already did the convincing. Use the subheadline for a final social proof nudge.
CTA / default
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Variant 2 of 2
With Trust
You have concrete trust signals worth showing at the point of conversion — "No credit card required", "SOC 2 compliant", "Cancel anytime".
CTA / with-trust
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