Founder Story

I spent 3 weeks writing copy for my last startup's homepage. Three weeks of staring at a blank page, rewriting the headline, second-guessing every section. By the time I launched, I'd burned through my motivation and the copy was still mediocre.

I tried ChatGPT. It gave me "The future of productivity" — copy so generic it could describe any product on earth. I hired a copywriter. $8,000 and 4 weeks later, I had something decent but not great.

There had to be a better way. So I studied what the best conversion copywriters actually do. They don't start with headlines — they start with positioning. They force you to answer hard questions about your product, your competition, and your audience.

That insight became PiratePage: a 9-question wizard that forces positioning, then AI that generates one clear, opinionated page. Not ten options. One answer.