The 5-second pitch. Every landing page starts here — headline, subheadline, and primary call-to-action. This is what visitors see before they scroll.
When to use
Always. Every page needs a hero.
When to skip
Never.
Variant 1 of 5
Product is early-stage with no screenshots, testimonials, or social proof. Text-only is honest when you have nothing visual yet.
Hero / default
Stop overthinking your homepage. Answer 9 questions, get conversion-ready copy and structure.
Variant 2 of 5
Product has a UI worth showing. Best with social proof and trust badge. Highest-converting hero for products with a visual interface.
Hero / with-image
AI trained on conversion copywriters, not generic ChatGPT output.
“This saved me two weeks of writing.”
— Sarah, Founder of Acme
Variant 3 of 5
You have one killer testimonial from a recognizable person or company. The quote does the selling.
Hero / with-proof
Built on principles from the best conversion copywriters in the world.
“Best landing page tool I have ever used. Period.”
94% of users ship their page within 24 hours
Variant 4 of 5
The dashboard or main screen IS the selling point. Full-width screenshot dominates. Best for visual products like dashboards, editors, and design tools.
New: AI Variations
Answer a short wizard, get a complete landing page with sections, messaging, and CTAs.
Variant 5 of 5
Product has 4-6 clear, concrete benefits. Each benefit scannable in under 8 words. Good for products competing on feature breadth.
Hero / with-checklist
A complete toolkit for founders who hate writing copy.