Pain / Problem
Validate user struggles before pitching the solution. Makes visitors feel understood. Place early (position 2-3) to set up the problem your product solves.
When to use
Users have strong frustrations with the status quo. Place early to make visitors feel understood before pitching.
When to skip
Product creates a genuinely new category. If users don't know they have this problem, pain framing confuses instead of connects.
Variant 1 of 2
Default
3+ distinct, nameable pain points. Best when pains are varied and not all the same theme.
Pain / default
Sound familiar?
You're not alone. Every founder hits these walls.
Blank page paralysis
You've built the product but can't figure out what to say about it.
Generic AI output
ChatGPT gives you "The future of productivity" — copy that could describe anything.
Perfectionism spiral
You rewrite the headline 47 times. Nothing feels right. Ship date slips.
Agency sticker shock
A conversion copywriter charges $5-10k and takes weeks. You needed this yesterday.
78% of founders say homepage copy is their #1 launch blocker
Variant 2 of 2
Before / After
Clear transformation story. Parallel lists: "Without product" vs "With product". Best for replacement products.
Pain / before-after
Before vs. After PiratePage
Before
- ×Staring at blank page for days
- ×Generic AI copy that sounds like everyone else
- ×Spending $5k+ on copywriting agencies
- ×Launch delayed by weeks
After
- ✓Complete page structure in 5 minutes
- ✓Radically specific copy for YOUR product
- ✓AI trained on conversion principles
- ✓Ship same day, iterate from there